Feel Human Again

The Human Brochure

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Australian Capital Tourism wanted to promote Canberra through the eyes of real people, so invited 500 Australians to experience the city first hand and share their stories online to form ‘The Human Brochure’. 
Strategy & Approach
Over four seriously long shoot days Contently worked with lead agency The Works to capture the myriad of experiences that made up the Human Brochure weekend for their TVC and online content.
The most successful campaign Australian Capital Tourism has ever done.


Australian Capital Tourism


60 & 120 seconds


The Human Brochure

behind the scenes