Fortunate Frank

Virgin Money Travel Insurance - Fortunate Frank

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“We know Australians love to travel and experience adventure, but even the best laid plans can go horribly wrong.”
Danielle Williams
Marketing Director, Virgin Money Australia

Fortunate Frank is one lucky traveller, but not everyone is so lucky.

Contently & The Works brought Fortunate Frank and his travel stories to life to launch Virgin Money’s expansion into travel insurance.

From initial concept drawings, right through to 3D we loved bringing Frank to life and he now lives in a national FTA TV campaign, at point of sale and features heavily on Virgin Money’s social media sites.

The campaign has been a huge success, so look out for more of Frank’s adventures in the future.


Virgin Money


1 x 30 second


Virgin Money

designs & storyboards