Pandora Essence

Pandora Essence - Freyja

1 / 1
“Contently did a good job in conveying an authentic story that celebrates friendship. The film captured real emotion while also communicating key messages, encouraging people to remind their friends of the values that they admire in them.”
Ursula Williams
PR & Communications Manager, PANDORA
Our world travels at breakneck speed and too often it takes illness or loss to truly appreciate our friends, so Pandora wanted to help women recognise positive traits in themselves and their loved ones.
Strategy & Approach
To launch Pandora's #AppreciateYou campaign and remind viewers of the values they admire in their loved ones, create an emotive film that celebrates wonderful friendship.
Filming a genuine group of friends, we created a highly emotional social film where we surprised Freyja with a heart felt letter written by her nearest & dearest outlining why she was so special to them. It’s not everyday that we film something so touching and emotional.
Distributed via owned social channels and scaled with paid and earned.
Over 1,000,000 views on the Pandora Facebook & Youtube pages and counting.  Plus the likes, shares and comments are fantastic, our favourite comment is "Right in the feels!'




Social film & photography



behind the scenes