Škoda Simply Ride
Škoda Simply Ride: The Climb
1 / 5
Škoda Simply Ride: The Descent
2 / 5
Škoda Simply Ride: The Paceline
3 / 5
Škoda Simply Ride: Energy
4 / 5
Škoda Simply Ride: Riding in Yellow
5 / 5
“Hank & the Contently team created a fantastic series of video content on schedule & on budget. Getting the best out of Phil Anderson, they captured some wonderful cycling insights which really brought the ŠKODA Simply Ride mobile app to life.”
Matthew Wiesner
Director of ŠKODA Australia
Brief
Develop an ongoing relationship with digitally savvy middle aged cyclists.
Strategy & Approach
Contently was asked to add rich engaging content to the Skoda Simply Ride mobile app, so amplifying their existing assets and sponsorships we went out on the road with Aussie cycling legend Phil Anderson to create a series of riding tips. To check out the all fifteen clips ride on over to the Apple App Store to download the free & wickedly useful Škoda Simply Ride app.
Best fun we've had in ages.
Impact
Skoda Australia’s most successful social campaign - 7,018 downloads (target 3000).
Client:
Škoda
Deliverables:
15 x 60 seconds
Links:
SkodaSimply Ride @ App Store
