Foxtel Workplace Giving

Foxtel Work Place Giving

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“Contently were a pleasure to work with on this project and did a fantastic job of helping us to communicate a complicated message in a simple and entertaining way. Feedback from our staff has been incredible.”
Jessica Collins
Corporate Affairs Manager, Foxtel
Objective 
Like many of the important things in life, giving to charity is very worthy, but often portrayed as a bit dull.  
 
Foxtel approached Contently to help demonstrate the tangible benefits of it’s Workplace Giving Programme, where employees are encouraged to donate directly from their salaries tax free and have Foxtel match their amount dollar for dollar.
 
Process
We set about meticulously researching (and completely fabricating) insights into what makes Foxtel employees tick and created an info-graphic style animation to spell out exactly how everyone could get involved with Foxtel’s Workplace Giving programme.    The gold Logie winning cherry on the top was that Rove McManus liked the script so much he took time out of his hectic schedule to do the voiceover.
 
Impact 
Foxtel’s Workplace Giving Programme donations rose 40% year on year.

Client:

FOXTEL

Deliverables:

1 x 2 minutes

Links:

Foxtel

storyboards