Objective
Like many of the important things in life, giving to charity is very worthy, but often portrayed as a bit dull.
Foxtel approached Contently to help demonstrate the tangible benefits of it’s Workplace Giving Programme, where employees are encouraged to donate directly from their salaries tax free and have Foxtel match their amount dollar for dollar.
Process
We set about meticulously researching (and completely fabricating) insights into what makes Foxtel employees tick and created an info-graphic style animation to spell out exactly how everyone could get involved with Foxtel’s Workplace Giving programme. The gold Logie winning cherry on the top was that Rove McManus liked the script so much he took time out of his hectic schedule to do the voiceover.
Impact
Foxtel’s Workplace Giving Programme donations rose 40% year on year.