Optus 7 Seconds

Optus 7 Seconds Compile

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“Tight budgets, wide ranging creative and fast turnarounds were the order of the day, thankfully Contently were well up to the challenge.”
Debbie Johnson
OPTUS Marketing Manager
Objective
Research suggests that in our fast paced world, our attention span is now 7 seconds, so we worked with Optus & The Works to create their key messaging in 7 Seconds.
 
Strategy & Approach
The wide range of messages meant we purposely set out to mix up the styles and techniques, so both the viewers and us won’t get bored.  Produced in weekly fast turn around batches we used live action, graphics and stop motion animation to keep it fresh.

Client:

Optus

Deliverables:

40 x 7 seconds

Links:

Optus

Stills