“We wanted to increase the quality of our DRTV and Contently’s tv entertainment pedigree came to the fore in creating really effective work for our Entertainment Bundle.”
Chiara Hassos
Optus Acquisition Marketing
Objective
Optus came to Contently wanting to reinvigorate their DRTV production.
Strategy & Approach
To sell the Optus Entertainment Bundle we enrolled ever reliable entertainment host James Kerley and upped the production quality.
Smart script structure meant we could easily create multiple localised versions to measure effectiveness in market.
Impact
Success of first spot led to further executions and targets met for their Entertainment Bundle & NBN offers.